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Social that builds community and drives customers.

Social media accounts I currently manage and have managed professionally, including organic content strategy, content creation, community management and audience growth.

Role: Social strategist & content creator Meta Business Suite Instagram Facebook TikTok YouTube Canva Adobe Creative Suite CapCut
132KPawrade followers built from zero
11Accounts across 5 brands
4Platforms
The challenge

Build brand awareness, grow an engaged social community and turn social media into a meaningful customer acquisition channel.

What I did
  • Developed a full-funnel organic and paid social strategy combining educational, entertaining, emotional, UGC, creator and conversion-focused content.
  • Managed day-to-day social across Facebook, Instagram, TikTok and YouTube: content planning, copywriting, creative production, publishing, community engagement and performance optimization.
  • Delivered social strategy, content calendars, Reels and short-form video, static creative, UGC, influencer and creator campaigns, and paid social creative.
  • Negotiated a category-exclusive Instagram Shop for Pawrade directly with senior Meta leadership.
The result

Pawrade grew from zero to 132K followers and secured a category-exclusive Instagram Shop, and social became a real acquisition channel instead of a side project.

Next

Like what you see? Let's talk.

I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.

Get in touch See more work