Two guides for the two moments that matter most.
I created and designed educational content for two critical stages of the journey: a pre-purchase Buying a Puppy Guide to help families navigate the decision, and a post-purchase New Puppy Guide to prepare them for arrival and care.
Project visuals
Buying a puppy is a high-consideration, emotional purchase with very different information needs before and after conversion.
I saw an opportunity to use educational content on both sides of the purchase: helping prospective customers make a more informed decision, and giving new owners the resources to feel prepared and confident.
- Led both projects from concept through execution: Strategy → Customer Journey → Content Development → Copywriting & Editorial → Graphic Design → Distribution.
- Built the Buying a Puppy Guide, including "10 things to think about before speaking with a Pawrade team member."
- Built the New Puppy Guide for families preparing for their puppy's arrival and care.
- Translated a large amount of information into something approachable, visual and easy to navigate, while keeping the brand experience consistent.
Two comprehensive branded resources, each designed for a specific point in the customer journey, that build trust before the sale and confidence after it.
Like what you see? Let's talk.
I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.