Great marketing doesn't end at conversion.
I developed and designed educational content for the puppy journey, from researching and preparing for a new puppy through post-purchase care, creating branded resources that built trust and supported the customer experience.
Project visuals
Buying a puppy is an emotional decision, but it also comes with a lot of questions.
Prospective customers need help preparing for a puppy, while customers who have already purchased need an entirely different set of information about what happens next. I saw an opportunity to create useful content for both stages, instead of focusing only on the transaction.
- Created a New Puppy eBook as an educational resource for prospective and new puppy parents.
- Wrote approachable, useful guidance on preparing for and welcoming a puppy into the home.
- Designed the guide to strengthen Pawrade's position as a trusted resource, not simply a place to find a puppy.
The project expanded Pawrade's content beyond acquisition and showed how the brand could keep creating value before, during and after a transaction, bringing together content strategy, customer journey design, copywriting, editorial direction, graphic design and lifecycle marketing. The post-purchase experience is part of the brand, too.
Like what you see? Let's talk.
I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.