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Every word on brand, and on purpose.

I oversaw all customer-facing copy and content across Pawrade's digital platforms, making sure every piece of communication reflected the brand's warmth, trust and ethical commitment to pet ownership.

Role: Marketing Director & Editorial Lead Butter CMS SEO Search Console GA4
The challenge

A growing marketplace produces a lot of words: blog posts, puppy descriptions, ads and landing pages. Keeping all of it consistent, trustworthy and search-friendly took a real editorial system.

What I did
  • Managed and mentored a team of internal bloggers and freelance contributors.
  • Owned blog strategy, topic planning and the editorial calendar, focused on high-impact, evergreen pet content.
  • Edited and refined all blog content for tone, accuracy, SEO and alignment with brand messaging.
  • Wrote and managed copy for every puppy description on Pawrade.com, with a consistent, trustworthy voice.
  • Handled copywriting and approvals for ads, landing pages and promotional campaigns.
The result

A consistent, engaging brand voice across the blog, product pages and marketing, backed by an editorial process that scaled with the business.

Read the Pawrade blog ↗
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I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.

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