One parent brand for a family of pet companies.
I led the brand development and launch of Pet Media, Inc., the parent company behind Pawrade, PetPay, NextDayPets and PETFAX, unifying high-growth pet brands under one modern, trusted identity.
Project visuals
The organization operated several successful brands, but each one functioned independently without a cohesive story, voice or design language.
Pet Media needed a clear brand architecture that communicated innovation and credibility to consumer, breeder and industry audiences.
- Developed the unifying identity, including the company name, logo, tagline and narrative framework positioning Pet Media as the trusted ecosystem for ethical pet ownership.
- Defined the brand pillars, Transparency, Compassion and Innovation, that guided design, messaging and tone across all subsidiaries.
- Led workshops with cross-functional teams to define mission, audience segmentation and communication goals.
- Directed and wrote all copy for PetMedia.com, and set the site architecture, content hierarchy and visual system with designers and developers.
- Produced the brand style guide and managed the launch rollout, including internal communications, press materials and social content.
A unified parent brand that elevated perception and trust across every Pet Media subsidiary, streamlined visual consistency across five brands, and strengthened investor and partner confidence in the company's vision.
Like what you see? Let's talk.
I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.