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Launch · Pet Media, Inc.
Launching PETFAX: peace of mind, by the data.
I built the brand identity, messaging and launch materials for PETFAX, a pet health transparency and data analytics platform.
Role: Brand Strategist, Web Designer, Copywriter & Creative Lead
Adobe Creative Suite
Wix
Canva
Project visuals
The challenge
A brand-new product in a category nobody had defined yet needed a name people remembered and a promise people understood.
What I did
- Created the brand identity and messaging: "Ensure your pet's health and your peace of mind" and "You should not adopt without PETFAX."
- Designed the website and wrote the copy.
- Created visuals and launch materials for consumers and industry partners.
The result
The brand, website and launch materials were used to secure industry partnerships.
Next
Like what you see? Let's talk.
I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.