← All projects Creative & social · Pawrade.com

Six years of shaping how Pawrade looks, sounds and shows up.

A collection of brand, social, content and campaign work created while helping grow Pawrade from an emerging brand into a nationally recognized consumer business.

Role: Marketing Director, Brand & Creative Lead Adobe Creative Suite Canva Meta Instagram TikTok YouTube
132KCombined followers, built from zero
6Years shaping the brand
The challenge

As the company scaled, the brand needed to stay consistent and recognizable across nearly every customer touchpoint, while producing a constant supply of fresh creative.

What I did
  • Brand and visual identity: logo applications, style guide, typography, brand graphics, photography direction and visual systems.
  • Organic social: Instagram, Reels, TikToks, Facebook creative, memes, educational posts, seasonal and community content.
  • Campaigns and creative: major campaign concepts, seasonal campaigns, promotions and paid/organic crossover work, like "Dads and Doggos."
  • Video and content: Reels, UGC, storytelling pieces and puppy content I filmed and edited myself.
  • Partnerships and special projects: influencer work, the category-exclusive Instagram Shop, collaborations, eBooks and guides.
The result

I built Pawrade's organic social presence from zero to 132K combined followers, turning social into both a brand-building channel and a source of creative insight for the broader marketing organization.

Next

Like what you see? Let's talk.

I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.

Get in touch See more work