← All projects Brand · Pawrade.com

From classified site to the puppy brand people trust.

I led the creative evolution of Pawrade, transforming it from a transactional pet marketplace into a trusted, emotionally driven destination that connects families with healthy, happy puppies.

Role: Marketing Director & Creative Lead Google Ads Meta Ads Canva Adobe Creative Suite GA4 Klaviyo Figma
1,700%Revenue growth
Inc. 5000Company recognition
4x+ROAS across paid channels
The challenge

Pawrade needed to stand apart from generic "puppies for sale" websites by building a brand rooted in trust, safety and genuine care for both pets and people.

The goal was to align every touchpoint, from visuals to voice, around empathy, integrity and connection.

What I did
  • Defined Pawrade's brand pillars, Trust, Transparency and Togetherness, which shaped all creative messaging and campaign direction.
  • Directed the brand redesign, including a new color palette, typography and imagery that reflected friendliness and credibility.
  • Wrote and edited all brand copy, from homepage messaging and taglines to promotions across Google, Meta, TikTok and YouTube.
  • Produced integrated campaigns like "Find Your Forever Friend," "Fall BFF" and "PUPSGIVING," blending seasonal storytelling with measurable conversion goals.
  • Oversaw UX and creative for Pawrade.com and internal microsites, and managed UGC, video ads and promotional content emphasizing customer happiness and ethical sourcing.
The result

Pawrade's public perception moved from "classified site" to a reputable, values-based brand. The company achieved 1,700% revenue growth and Inc. 5000 recognition, on-site engagement and repeat customer rate increased, and creative-led optimization consistently delivered 4x+ ROAS across paid channels.

Visit Pawrade.com ↗
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