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Short-form video that sells a night of fear.

I created short-form video content for The Nightmare Factory's 2026 season across Instagram, Facebook and TikTok, keeping every Reel fresh and scroll-stopping all season long.

Role: Creative strategist, editor & producer DaVinci Resolve CapCut AI video tools Instagram Reels TikTok
25Assets in the creative plan
99.7%Of TikTok impressions became video views
3Platforms: Instagram, Facebook, TikTok
The challenge

Create scroll-stopping content that captured the haunt experience while keeping each Reel fresh and engaging throughout the season.

What I did
  • Concepted, edited and produced Reels using original footage, existing assets and AI-generated video.
  • Mixed character-driven content, scares, humor, behind-the-scenes footage, attraction highlights and promotional messaging.
  • Built character series like Benny, Dr. Vex, The Keeper, Black Widow, Tipsy Clown and Puff Puff.
  • Designed ticket creative for each pass tier: Ultimate, Midway and RIP Nightmare Passes.
The result

A consistent stream of engaging social content that raised awareness, engagement and ticket interest all season, and fed the paid program that cut ad spend 56% while ticket sales rose 50%.

See the full Nightmare Factory case study →The Nightmare Factory on Instagram ↗
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I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.

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