A connected marketing system that turns discovery into bookings.
I led end-to-end marketing strategy and execution for Kaleidoscope Wedding & Events, building the venue's digital presence and turning awareness into inquiries, private tours and bookings.
Project visuals
The goal wasn't just to market a beautiful venue. It was to build a connected marketing system that could turn discovery into bookings.
Instead of treating website, social, advertising, creative and lifecycle as separate channels, I built them to work together.
- Brand and digital experience: a luxury, editorial-inspired aesthetic built around the venue's architecture, stained glass, romantic spaces and event experience.
- Website and conversion: pages for packages, available dates, capacity, FAQs and private-tour booking, with clear calls to action throughout.
- Paid media: Meta campaigns around private tours, availability, venue features, packages and seasonal booking, plus Google search for high-intent local venue searches.
- Social and creative: organic strategy, copywriting, carousels, Reels, real-event content and booking-focused creative.
- SEO, lifecycle and measurement: search content built around how couples research venues, email/SMS lead nurture, and GTM conversion tracking tied to real actions.
A cohesive experience from the first ad or social post through the website and booking journey, with Meta delivering qualified tour leads at $26.19 each and Instagram Stories at $10.94.
Like what you see? Let's talk.
I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.