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Retail experience · Award-winning · Black & Decker
An award-winning display in Manhattan.
I designed and executed an award-winning Black & Decker retail display, showcased at The Home Depot's flagship Manhattan location.
Role: Brand Manager & Designer
Adobe Creative Suite
3D mockups
Retail merchandising systems
AwardWinning retail display
NYCThe Home Depot flagship, Manhattan
Project visuals
The challenge
Shoppers in a flagship store see hundreds of products. The display had to stop them and tell the product story without a salesperson.
What I did
- Developed product storytelling through environmental design and visual merchandising.
- Built 3D mockups to align brand, retail and merchandising teams before production.
- Managed execution through installation at the flagship store.
The result
An award-winning display that elevated brand engagement and retail conversion at one of the most visible home improvement stores in the country.
Next
Like what you see? Let's talk.
I'm open to senior marketing roles and to consulting, contract and fractional work. Let's talk about what I'd build for your team.